Key B2B KPIs were also addressed at the ME B2B Summit 2019. The topic, particularly targeted at salespersons, was presented by Paulo Teles, IT Director at Sonepar Group. Knowing which KPIs to measure and how to measure them can be a major watershe...
On October 24th, Mercadoe held the second episode of Procurement Connection, the B2B market’s talk show. That show has the purpose of gathering professionals and procurement experts, so they can share their experiences, and talk about trends...
Last Thursday (October 10), Mercadoe office in São Paulo was visited by 37 executives from all continents. The event was an initiative of INSEAD – Business School for the World, whose intent is taking its members to visit several companies around ...
With digitization and technological advances, many media outlets are choosing other means to spread their news and articles. Have you noticed how many newsstands have closed since tablets and smartphones appeared? As transition from paper to on-li...
Technological development has brought new ways of buying and selling products to the market. This is very common when comes to B2C commerce. In fact, it isn’t surprising to hear about the emergence of new e-commerce modes, and how much big r...
As is widely known, sales and marketing professionals who work in the B2B market have a simple and straightforward goal: contributing to business growth. It would be very easy if business could grow like a crop. At every cycle start, we would have...
The relationship between buyers and suppliers is deserving attention by the B2B market and is increasingly important for business competitiveness. In fact, a 2016 survey by Fundação Getulio Vargas/celog indicates the relationship between buyers an...
Digital transformation is now a matter of survival for Brazilian companies; we have already talked about it in this specific post. However, many of such companies still have difficulties to advocate the importance of innovation to their leaders, i...
With the wave of digital transformation and the arrival of 4.0 technologies in Brazil, many companies are threatened and possibly doomed to failure. But the solution is quite simple: INNOVATION! According to a survey by CNI (National Confederation...
In a world where everything is now 4.0, it’s impracticable for a professional to keep using old management methods and working with aged processes, without technology support to drive business processes. It’s true that digital transfor...
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