Reframing: 4 passos para aplicar o conceito no dia a dia

Resignifying events in a world where things happen in a quick and disruptive manner is essential. But what must we do to settle this practice in our mindset?

“Reframing: learning to resignify events” was one of the lectures given at ME’s B2B Summit 2019 by Luis Rasquilha, CEO of Inova Consulting and TEDx speaker. This technique is being extensively used by people who already suffer the consequences of the current scenario, and feel constantly concerned with digital transformations and technologies 4.0.

See now the key insights about this technique and start using it in your personal and professional daily life.


What is Reframing?

Reframing: o que é?

Throughout our lives, we experience countless situations and some of them will possibly hurt our values. In this way, we tend to interpret them as negative events.

It’s very common to mull over bad times, but if we keep thinking only about problems and how things could have gone differently, we will be increasingly upset and frustrated at the end of the story.

It’s then time to stop and think. The action of mulling over doesn’t help at all and, in this very moment, the resignification method, also known as reframing, can be applied. Resignifying means the ability we have to face, in a simple way, the events that previously seemed very complicated.

It is the act of giving another meaning to what is already rooted in our backup of values and beliefs. This action, in addition to helping us to move forward, provides emotional balance and allows us to face problems more safely, thus increasing the chances of success and satisfaction, both in personal and professional life.


Why reframing matters?


Por que o reframing é importante?

We are currently experiencing the greatest transformation in human history. We are impacted with new technologies on a daily basis, which requires flexibility and different ways of acting in the market.

In times of so many changes, pessimism can often emerge. It’s common to think that we are living in difficult times in the labor market, and that our jobs are on borrowed time in the era of mass digitization.

Reframing, as applied in the business world, shows that technology comes to enhance human strength and make our work much more strategic and assertive.


4 steps to apply Reframing on a daily basis

To resignify or reframe, you must choose an event that is very meaningful to you and, when things go unexpectedly, look for the positive side of the situation, in order to invest more energy and attention for a solution.

See below the 4 steps to successfully reframe events: (enable english subtitles)

Step 1:
Determine knowledge, beliefs and goals about the future.

Step 2:
Map the transformations and change scenarios, and prioritize the most important ones, according to probability, impact and time.

Step 3:
Discuss about the several scenarios, choose paths and define future strategic possibilities, focusing on actions with Future View and letting go the past and present views.

Step 4:
Build the new Frame (ReFrame) of performance supported by knowledge, beliefs and goals, adjusting possibilities and the future path.


About Luis Rasquilha

He’s CEO of Inova Consulting and Inova Business School. He has also a degree in Disruptive Strategy (Harvard) and Creativity & Design Thinking (Stanford). According to Gama Academy, he’ one of the 50 professionals that everyone should follow. Luis is also a TEDx speaker and author of 18 books on marketing, trends and innovations.