Selling isn’t an easy task. There are several parameters that sales professionals must handle, which can impact their business deals. Controlling the fear of rejection, knowing how to prospect the right public, understanding what customers n...
Surely you have already heard the “Going once, going twice, going three times, sold!” expression in some movie or TV series. But did you know that you can use auction techniques in the corporate environment, in order to streamline the ...
Key B2B KPIs were also addressed at the ME B2B Summit 2019. The topic, particularly targeted at salespersons, was presented by Paulo Teles, IT Director at Sonepar Group. Knowing which KPIs to measure and how to measure them can be a major watershe...
Constant digital transformations brought changes at all sectors, especially in the way companies buy and sell their products. If you think about the B2C market, for instance, the number of e-commerce transactions is still increasing, because large...
We all know that digital transformation provides many benefits to businesses. However, the result can be surprising when we look at the gains it can offer to a company’s procurement area. In this post, we will present the key insights from a...
You will find everything about reverse auction in this post: from its meaning to how it works, along with its modes and benefits. Keep on reading and don’t miss any details! In the market, a basic premise for the procurement area of any comp...
Technological development has brought new ways of buying and selling products to the market. This is very common when comes to B2C commerce. In fact, it isn’t surprising to hear about the emergence of new e-commerce modes, and how much big r...
As is widely known, sales and marketing professionals who work in the B2B market have a simple and straightforward goal: contributing to business growth. It would be very easy if business could grow like a crop. At every cycle start, we would have...
The relationship between buyers and suppliers is deserving attention by the B2B market and is increasingly important for business competitiveness. In fact, a 2016 survey by Fundação Getulio Vargas/celog indicates the relationship between buyers an...
Digital transformation is now a matter of survival for Brazilian companies; we have already talked about it in this specific post. However, many of such companies still have difficulties to advocate the importance of innovation to their leaders, i...
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