With digitization and technological advances, many media outlets are choosing other means to spread their news and articles. Have you noticed how many newsstands have closed since tablets and smartphones appeared? As transition from paper to on-li...
You will find everything about reverse auction in this post: from its meaning to how it works, along with its modes and benefits. Keep on reading and don’t miss any details! In the market, a basic premise for the procurement area of any comp...
Technological development has brought new ways of buying and selling products to the market. This is very common when comes to B2C commerce. In fact, it isn’t surprising to hear about the emergence of new e-commerce modes, and how much big r...
As is widely known, sales and marketing professionals who work in the B2B market have a simple and straightforward goal: contributing to business growth. It would be very easy if business could grow like a crop. At every cycle start, we would have...
The relationship between buyers and suppliers is deserving attention by the B2B market and is increasingly important for business competitiveness. In fact, a 2016 survey by Fundação Getulio Vargas/celog indicates the relationship between buyers an...
Digital transformation is now a matter of survival for Brazilian companies; we have already talked about it in this specific post. However, many of such companies still have difficulties to advocate the importance of innovation to their leaders, i...
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