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<\/p>\nEvery procurement professional <\/a>must be aware of what is happening in Brazil and the world, regarding technological trends, political and economic situations, and market transformations.<\/p>\n This is because one of your main challenges in the procurement area is to face uncertain scenarios<\/a> and have more chances to be assertive in your choices.<\/p>\n So, what to expect from 2022?<\/p>\n We translated a study by the Visual Capitalist<\/a> website, which analyzed over 300 media articles to predict global trends.<\/p>\n The proposal is that \u2013 from this content \u2013 you can gain more knowledge to orient your future decisions.<\/p>\n See below the main predictions for this year.<\/p>\n Keep on reading!<\/p>\n Top 20 predictions for year 2022:<\/p>\n Despite the increase of infected people, France, Spain, Denmark and the United Kingdom believe that the advance of vaccination and the reduction of hospitalization cases are enough to “turn the key”.<\/p>\n The big techs grew during the pandemic period and should keep on leveraging their businesses in 2022, investing mainly in privacy and security issues.<\/p>\n Brands are looking more and more for content creators and digital influencers to promote their products and services. In 2021 alone, this market earned US$ 13.8 billion.<\/p>\n The slowdown of key economies in the world, mainly in the US and China, will have a strong impact on the economies of emerging and developing countries.<\/p>\n Ransomware attacks, through which criminals ask for money as ransom for data, will grow in 2022. From 2020 to 2021, the number of attempted scams rose to 38% worldwide.<\/p>\n 6. Social commerce gains strength<\/strong><\/p>\n Emarketer<\/a>, a global research and trends consultancy firm, estimates that sales made through US social media campaigns will double by 2025, to more than US$ 79 billion.<\/p>\n Currently rising on a worldwide basis, global inflation tends to decrease throughout 2022. In January, the US reached its highest inflation in 40 years, at 7.5%.<\/p>\n According to CNN Brasil, cryptocurrency regulation has advanced in several countries. In 2021, the US debuted the first Exchange Traded Fund (ETC) linked to a cryptocurrency.<\/p>\n European equities started 2022 at a record high level, and there is optimism in the market for the whole year. Chinese stocks tend also to have a very positive year.<\/p>\n According to Gartner, by 2026, \u00bc of the world’s population with Internet access will spend at least one hour a day in the metaverse. However, people’s excitement towards it tends to weaken.<\/p>\n Experts from the World Economic Forum believe that issues related to climate change should be addressed as a priority by businesses and governments in 2022.<\/p>\n ESG, an acronym for ‘environmental’, ‘social’ and ‘governance’, is gaining more and more attention from investors, thus driving businesses to adopt best practices.<\/p>\n \u00a0Here you can learn how the supply chain can help you meet ESG criteria.<\/a><\/p>\n Year 2022 will be of extreme volatility and loss for global markets, with the conflict between Russia and Ukraine as one of the main threats.<\/p>\n Still under the impact of covid-19, China may face many challenges in 2022. To avoid further contamination cases, the country is still imposing restrictions and blocking cities.<\/p>\n The 2022 predictions for the supply chain<\/a>\u00a0 are less tense than in the last two years. In spite of ongoing problems and interruptions, businesses are now more prepared for the challenges.<\/p>\n The projection of higher interest rates in the US is affecting other countries already, and will have a strong impact on Brazil. Since May 2017, the Selic rate hasn’t reached a two-digit figure. In February, it rose to 10.75%.<\/p>\n Even if automakers are adapting their plants to battery-powered models at a slow pace, 2022 is expected to be the year of electric vehicles.<\/p>\n1. The pandemic becomes an endemic in some countries<\/strong><\/h3>\n
2. The Big Techs keep on growing<\/strong><\/h3>\n
3. The market for content creators is strengthening<\/strong><\/h3>\n
4. Highly uneven recovery<\/strong><\/h3>\n
5. Digital kidnappings are increasing<\/strong><\/h3>\n
7. Inflation is decreasing slowly<\/strong><\/h3>\n
8. Regulation is coming for cryptocurrency<\/strong><\/h3>\n
9. Rise in European and Japanese stocks<\/strong><\/h3>\n
10. Metaverse excitement fades<\/strong><\/h3>\n
11. Climate change is returning to the spotlight<\/strong><\/h3>\n
12. Growing influence of ESG factors<\/strong><\/h3>\n
13. Higher volatility<\/strong><\/h3>\n
14. China is having a difficult start this year<\/strong><\/h3>\n
15. Supply chain disruptions are decreasing slowly <\/strong><\/h3>\n
16. Interest rates will rise<\/strong><\/h3>\n
17. Outstanding year for electric vehicles<\/strong><\/h3>\n
18. Work dynamics<\/strong><\/h3>\n