Flexibility to support different customer classes, across multiple channels, has become a condition to do good business. But coping with today’s B2B demands isn’t an easy task; that’s why companies are investing in a long-used retail trend: the omnichannel.

By integrating physical / virtual stores and buyers in a virtual environment, an omnichannel can explore all interaction possibilities of a company to improve visibility, by increasing the possibility of sales and customer satisfaction.

To be part of this universe, thousands of businesses realized that traditional solutions of purchase order management aren’t able to meet all current needs. Even because the expectations of professional buyers have changed dramatically, driven by the on-line simplicity and efficiency with which they make their virtual purchases.

While switching to digital may seem difficult, stagnation is synonymous with slowness when comes to business. And companies lagging behind in this adaptation phase can put their activities at risk. A survey conducted by Gartner indicates that more than 80% of the buying process will occur without any direct human interaction by 2020.

Another survey from that consultancy firm reveals that, in the same year, a ‘cloudless’ corporate policy will be as rare as a ‘non-Internet’ environment. Nowadays, most innovations in vendor technology are cloud-centric. And the intention is to further advance this technology in the coming years.

For this reason, being prepared for the new times is an urgent matter for companies that don’t want to be left behind, and must be aligned with the trends.

Centralizing processes to integrate an omnichannel

The visibility of each operation and the management of the entire sales cycle are crucial for traders who want to operate in an omnichannel. However, it’s easy to get lost amid so much information.

A company that wants to invest in an omnichannel needs a central database integrated to the ERP, capable of collecting data from consumers’ registers, purchase history and customer service. Another concern is to keep all this information updated.

To ensure efficiency, logistics is another important factor. A good tax, fiscal and inventory planning makes product delivery easier and helps to preserve the customer satisfaction level.

For such purpose, an integrated management system is vital. In addition to keeping a centralized data repository, a management tool assures visibility to the brand’s products and portfolio at any point of the chain – which decreases not only the loss of business opportunities, but also tax and financial expenses.

Sources: InforchannelAdministradores Online and Portal Fator Brasil.